Certified Nonprofit Professional Practice Exam

Which tool offers insights into website traffic and social media interactions?

1. Google Analytics.

2. Salesforce.

3. Hootsuite.

4. Mailchimp.

The correct answer is: Google Analytics.

Google Analytics is a powerful tool that provides detailed insights into website traffic, including how visitors find the website, which pages they visit, the duration of their stay, and the geographic locations from which they access the site. It helps organizations understand user behavior, track conversions, and evaluate the effectiveness of their online marketing initiatives. While Salesforce focuses primarily on customer relationship management and may offer some analytics features, it does not specifically address website traffic directly. Hootsuite is primarily a social media management platform that allows for scheduling and monitoring social media posts but does not provide comprehensive website traffic data. Mailchimp is an email marketing service that tracks email campaign performance and audience engagement, but it is not designed to analyze website traffic. Thus, for insights specifically related to website traffic and interactions, Google Analytics is the appropriate choice.