Certified Nonprofit Professional Practice Exam

Which step is NOT part of establishing a crisis communications plan?

1. Drafting a media response statement

2. Assembling a communication team

3. Making calling the media your first step

4. Setting up a monitoring system for public feedback

The correct answer is: Making calling the media your first step

Making calling the media your first step is not part of establishing a crisis communications plan because a well-structured plan should focus on preparing the organization to respond thoughtfully and strategically rather than reacting immediately by contacting the media. Effective crisis communication emphasizes careful planning, which includes drafting key messages, assembling a dedicated communications team, and determining how to monitor public responses. In crisis situations, the organization should prioritize gathering accurate information, assessing the situation, and coordinating internal communications before reaching out to external stakeholders, including the media. This helps ensure that the organization presents a unified front and delivers consistent messaging that is aligned with its values and objectives, helping to maintain trust and credibility during challenging times.