Certified Nonprofit Professional Practice Exam

Which of the following is an indirect consequence of a successful major gift campaign?

1. Community engagement

2. Increased operational costs

3. Higher donor fatigue

4. Reduced public trust

The correct answer is: Community engagement

A successful major gift campaign often leads to enhanced community engagement as an indirect consequence. When donors make significant contributions, they become more invested in the organization and its mission. This heightened interest typically encourages them to participate in community events or initiatives, fostering a deeper connection between the nonprofit and the community it's serving. Moreover, as major gifts can provide the necessary resources for expanded programs or outreach, the organization can then better engage with a broader audience. Successful campaigns can also lead to increased visibility and recognition in the community, which often results in more people becoming involved—either as volunteers, participants in programs, or as new donors. This cyclical relationship reinforces the organization's presence and relevance in the community. The other options do not align as indirect consequences in the same way; increased operational costs, higher donor fatigue, and reduced public trust reflect potential risks or challenges faced by nonprofits which are typically associated with mismanagement or negative perceptions rather than the positive outcomes of a successful campaign.