Certified Nonprofit Professional Practice Exam

Which of the following is NOT considered an element of a good public relations story?

1. Multiple perspectives

2. Clear intention

3. Emotional appeal

4. Multiple protagonists

The correct answer is: Multiple protagonists

A good public relations story typically includes elements that enhance its effectiveness and engagement with the audience. Multiple perspectives allow for a well-rounded view of the issue, which helps build credibility and trust. Clear intention is crucial because it defines the message and guides the narrative, ensuring that the audience understands the purpose behind the communication. Emotional appeal resonates with audiences on a personal level, potentially driving engagement and motivating action. The element of multiple protagonists, while it can add depth to a narrative, is not a necessary component of a good public relations story. A focus on a single protagonist or a few key figures can often create a stronger emotional connection and clearer message, making the story more impactful. In many cases, concentrating on one central character allows the audience to engage more deeply with that individual's journey and experience, which is often more effective for public relations purposes.