Certified Nonprofit Professional Practice Exam

What is a key question to ask when trying to secure a corporate sponsorship?

1. How much money can we raise?

2. What can we do for the corporation?

3. What is our mission statement?

4. What events do we have planned?

The correct answer is: What can we do for the corporation?

Focusing on what can be done for the corporation is crucial when seeking corporate sponsorship because it emphasizes the mutual benefits of the partnership. Corporate sponsors often look for a return on their investment, and highlighting how the nonprofit can provide value, exposure, or engagement opportunities ensures that the corporation perceives the sponsorship as advantageous. This could include aspects like branding opportunities during events, access to a targeted audience, or aligning with a cause that resonates with their corporate values. Understanding the potential benefits to the corporate sponsor strengthens the case for their support and sets the stage for a collaborative relationship. It shows the sponsor that the nonprofit has done its homework and is prepared to create a partnership that delivers measurable benefits, which is crucial in corporate philanthropy and sponsorship dynamics. Therefore, framing the conversation around the value the nonprofit can provide is an effective strategy for securing support.